© 2020 Brainblurb


What does it mean to be a co-founder?

No salary, no guarantee for success and a lot of failures. We are building a community of co-founders! People who are not afraid to fail and succeed even bigger and fully understand that it requires a special type of character to turn dreams into reality!


  • An extremely passionate person who is able to always walk that extra mile.
  • Somebody who knows what it is to show perseverance when needed.
  • Somebody who can work in a team where we will apply “the Lean Startup principles”. Where we want to “fail fast, fail forward”, because that is the only way to learn and show progress.
  • Somebody who is excited by the big technological developments such as AI, bLockchain, clouds, machine learning and infinite computing.
  • Does not receive any salary.
  • Will have a significant equity stake as co-founder in the company.
  • Will work in an extreme learning environment with other co-founders and experienced entrepreneurs.
  • May be offered a paid position as co-founder in the new startup, If the idea proofs initial success.

We do not care what your background is: student, young professional, senior professional or anything else, as long as you have the required energy and perseverance to push through!



1. Join our online community

Post your kickass Idea

Once you have access to our online community of co-founders, you can post your great idea to the online community of co-founders and ask for the capabilities you are looking for such as, software developer, UX designer, Online marketeer, Sales/Business, etc. You have a maximum of 30 days to find and assemble your team.

Apply to join a kickass Idea

Once you have access to our online community you can see the ideas posted and you can apply to be part of the co-founding team.

2. Dating

The core founder (the person who submits the initial idea) selects and assembles the co-founding team. First critical phase in vorming the founding team is what we call “dating”. Which means that the potential co-founders try to find common ground and formulate the northern star for the team.

3. Co-Founder agreement

Once the co-founding team is formed and a northern star is formulated, the team signs the co-founder agreement, which describes the way of working, equity split and other foundational topics.

4. 100 days execution!

After the co-founder agreement has been signed and sealed, the co-founding team jumps into an intense "100 day execution", where the aim is to create all the "milestones".


  • Build the minimal viable product/prototype
  • Develop the brand equity and storyline
  • Launch the product/service
  • Obtain first paying customer
  • Execute experiments
  • Observe customer behavior and analyze data
  • Learn and adjust the product/service and continue with this learning cycle
  • Show product/service growth

5. Get real

At the end of the 100 days execution the co-founding team needs to “get real”. This means the team needs to have a very open and direct eye2eye moment, where they will need to decide if they want to pursue with the venture based on the facts and performance sofar. The majority of the ventures will not survive this step and that is good as we want to fail fast and fail forward!

6. Grind and Grow

The few ventures which which made it to the next phase, now need to grind and grow. This takes time and effort. The good news is that the venture has an actual product/service which has obtained good feedback from paying customers. The art now is to continue with experiments to speedup learning and grow the customer base.


Also with the equity split it is team and people first for us. As said everything starts and ends with the team. Therefore we are applying the following guidelines when it comes to equity split.


  • It is all about the team!
  • The founding team determines the allocation of equity
  • It has to be fair and reasonable
  • This is not a get rich fast scheme


  • Starting point is equal equity split
  • Deviations will occur based on actual performance
  • There will be multiple vesting moments
  • Idea premium is between 5%